November 18, 2003
Name Your Company
Steve Hall of Ad Rants points us to What Brand Are You, which was SUPPPOSED to be a joke. Well, y'know...
Here's what he has to say about it, and check out the site.
Incidentally, I'm ditto (fed it angelweave).
Maybe not.
hln
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Here's what he has to say about it, and check out the site.
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In a telling tribute to the vapid mentality of the advertising industry, marketers registered over 20 of 150 fake brand names from a web site poking fun at the ridiculousness of corporate re-branding. Created as a spoof by U.K. ad agency Design Conspiracy, the site, What Brand Are You, asked marketers to enter a set of brand attributes and then click a button to get an auto-generate a brand name. Rather than get the joke, over 20 marketers used the site to generate a brand name and then registered it as a real brand. Some of the spoof brand names that are now "real" are Amplifico, Integriti, Thinc and Winwin.
Incidentally, I'm ditto (fed it angelweave).
Maybe not.
hln
Posted by: hln at
07:20 PM
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I put in Bad Money, thrusting, and customer satisfaction. I got back "subigo" because I'm all about "profits before people".
At least they got the last part right, privileged capitalist that I am :-)
Posted by: Harvey at November 19, 2003 10:17 AM (tJfh1)
2
This is a wicked story!! Nice bit fo PR for The Design Conspiracy too... I guess that viral stuff is starting to work? I was Brandabout - Old Fashioned Service In A Modern Building...
Posted by: Jona Wells at November 24, 2003 08:47 AM (wFUI4)
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